comes to business plans,

When it comes to business plans,one size does not fit all. Business plans take many sizes and
forms. All of them, however, have certain purposes in common. They must describe the
product and service to be sold, its market, and how the product will be made or the service
performed. If the plan is intended for external use, it will usually describe who is involved in
the company, how much money the company needs and how the funds will be spent, the form
the proposed financing will take and, most important, how the investors will make a return on
their investment.
All business plans must accomplish these things in a clear, concise, and convincing way.
That is, the reader must come to understand the business and feel confident that the plan’s
objectives are achievable. Given that all plans must have these common attributes, it is
important to properly prepare for the writing process. It is not advisable simply to begin
writing and expect that everything will fall into place. There are four important steps for
preparation: (1) gathering the right data; (2) outlining the plan; (3) determining the kind of
plan; and (4) designating responsibilities.