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Thursday 31 March 2011

Presenting the product



If you have already built a working model or a prototype of your product, you may want to include a photograph of it. If it is small or inexpensive enough  such as a type of food or other consumer product  you might even consider including a sample or sending one as a follow up to receipt of the business plan.If you have not built the product, it could be helpful to include an artist’s rendering or at least a conceptual diagram. Furthermore, if your product or service is derived from a new technology or an innovative application of an existing technology, you should explain this fully.In describing your product or service, keep in mind that most investors and bankers are not scientists. You should endeavor to explain your technology in lay terms. The financial backer may want to employ a consultant to examine your product, so you should have sufficient information available for this purpose or be prepared to provide it.

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