An effective Executive Summary can serve two purposes for executives seeking to raise financing:
It helps preview the plan and protect the business.If your business plan is lengthy, it may be cumbersome to distribute. If you are sending your plan to financial sources who don’t know you who might not be interested in what you offer, you may want to send only the Executive Summary with a cover letter. If these sources read the summary and are interested in seeing the whole plan, you can mail it or present it in person. This also will help to protect the confidential details of your plan.
It involves readers in the plan.An Executive Summary that is concise, well written, and convincing will capture attention. It makes the plan stand out from the crowd and thus will make readers eager to learn more about the company.
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